Pride makes a difference

Pride is the Driver and Quality Monitoring market leader with a proven track record of reducing accident rates by 40%.

Safety performance has for sometime only measured failings; to motivate and influence drivers the Pride System allows operators to recognise and acknowledge good performance – Our approach ensures you have the opportunity to praise staff whilst events are fresh in the drivers’ minds, as well as providing a robust, audited and documented response to failings identified.

Our interactive web based analysis database is the first of its kind in the UK bus industry and our customers played a central role in developing its content. We take a proactive role in ensuring drivers are encourage to drive safer and are always at hand to help and advise.

The system gives you the opportunity to target driver training, which with our assistance can count towards the Driver CPC requirement.

Pride's DQM and Driver CPC customers include:-


Centro, the West Midlands Integrated Transport Authority

First - East England (Eastern Counties and Essex), Leeds, Chester & Wirral, Staffordshire & South Cheshire, , East and Central Scotland, Glasgow.

Arriva - North East, Scotland West, North West, Midlands, Shires & Essex, Southern Counties, Wales.


Samworth Brothers Distribution, Darlington Council, Stockton Council, Wolverhampton University, MK Metro, Chester City Transport, Vitalise Skylarks, Choice Travel, Wallace Express (Scotland), Wheyfeed, Easybus, ThyssenKrupp, Phoenix-Personnel, Dalton Skip Hire, Pennine Distribution, Cleraune Plant Training, Three Counties Driver Training, Business Focus & Associates, Accidon't, NMT Crane Hire, CX Limited, Complete Logistic Services, Reynolds Recruitment Ltd, Tanat Valley, Chapel End Coaches, Premier Moves, FoodPartners Ltd, Mainleafe Training, Silverdale Coaches, Advance Drivers, Corr Recruitment, Holsworth Ltd Devon, Harpur's Coaches.

For more details of our services visit -

Pride Driver CPC Training