Pride makes a difference

Pride is the Driver and Quality Monitoring market leader with a proven track record of reducing accident rates by 40%.

Safety performance has for sometime only measured failings; to motivate and influence drivers the Pride System allows operators to recognise and acknowledge good performance. Our approach ensures you have the opportunity to praise staff whilst events are fresh in the drivers minds, as well as providing a robust, audited and documented response to failings identified.

Our interactive web based analysis database is the first of its kind in the UK bus industry and our customers played a central role in developing its content. We take a proactive role in ensuring drivers are encourage to drive safer and are always at hand to help and advise.

The system gives you the opportunity to target driver training, which with our assistance can count towards the Driver CPC requirement.

Pride's DQM Customers include:-

TfWM, the West Midlands Integrated Transport Authority

National Express (West Midlands, Coventry and Dundee) and Arriva.

Our Driver CPC Course Material Customers include:-

XPO Logistics, Samworth Supply Chain, Clipper Logistic PLC, Morgan McLernon, Bromsgrove District Council, Sawyers (Northern Ireland), Adelie, Coop, B&Q, and many more.

For more details of our services visit -

Pride Driver CPC Training


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